Historic Markers Across Georgia

NEHI and Royal Crown Cola

Marker ID: HCC 
Location: 10th Street between Front Street and Broadway, Columbus, GA
County: Muscogee
Coordinates: N 32° 27.894    W 084° 59.650
  32.4649    -84.99416666
  The coordinates have been estimated
based on the location of the marker.
Style: Free Standing **
Waymark: WMV2AH
NEHI and Royal Crown Cola Marker
Photo by David Seibert


NEHI and Royal Crown Cola

(Side 1)
In 1905, a new cola drink was originated in the basement of the wholesale grocery business at this location, where Claud A. Hatcher, a pharmacist, began formulating beverages. His concoctions included Royal Crown Ginger Ale, Cream Soda and various Melo fruit drinks. As these products gained popularity, Hatcher created Union Bottling Works and in 1911 moved the business to the corner of 10th Street and 9th Avenue. Chero Cola was introduced in 1912. By 1925 there were several hundred franchised bottlers throughout the South and Midwest.
(Side 2)
Nehi, a line of soft drinks touted to be "Knee High" in great flavor, was introduced in 1924 and quickly grew in popularity. Royal Crown Cola was launched in 1934, becoming the flagship brand of the company. As the first to use blind taste-tests and movie star endorsers such as Bob Hope, Lucille Ball and John Wayne, RC became an American classic. RC was the first cola produced in cans and the first local company listed on the New York Stock Exchange. In 1962 the company introduced Diet Rite, the first calorie-free cola. .

Erected by the Historic Columbus Foundation, Inc.
and The Historic Chattahoochee Commission 2015

NEHI and Royal Crown Cola
Photo by David Seibert


Marker Dedication Date: November 30, 2010